You probably already know this, but at the risk of stating the obvious, Digital Marketing is not something you have as a pet. It’s more of a farm dog. It needs to be looked after, but it has a specific purpose. That purpose, if you are in business, is usually to increase the profits of the business. Non-profit organisations can have different purposes to the marketing, but there is a clear purpose.
When you are clear about the purpose, the other things to consider become clearer, too. Things like “who is your ideal customer?” and, “how do you reach them?”
Digital marketing (DM) is simply online and internet marketing using digital tools, but there are now many tools in the digital marketing toolbox, and usually, only some are appropriate for any given situation.
That’s where a Strategic Marketing Optimisation Plan comes in. With a SMOP, you will have a roadmap on which 2 or 3 areas of DM to focus on, and which to ignore for the moment.
You will have clarity, so you don’t try to do too much at once.
A campaign which is endeavouring to simultaneously tackle Google, Bing, Facebook, SEO, email, Instagram and LinkedIn will lack focus and not deliver a good return on investment (ROI).
- In depth discussion with you about your business and your current and intended customer base
- Analyses of your existing online assets such as website, Facebook page, Google Adwords account.
- Compiling a report
- Presenting the report and plan and discussing it with you.